About
I am a data-driven, people focused designer and believe that nothing is more important than designing an outstanding product. I love working with founders who are obsessed with the software they are building and collaborate deeply about their market, their business, and competition. I am passionate about understanding patterns, behaviors, and needs when it comes to creating great products that have a positive impact on lives.
In terms of product design, I consider myself to be a generalist. I advocate running usability studies and user research and encourage product teams to explore ideas from concept to prototype with varying levels of fidelity. From over a decade of experience designing, crafting and building a strategy for digital services, I have learned that prototyping is the most effective way to test design ideas, iterate quickly, and get buy-in from stakeholders. I live in Sketch, Adobe and InVision to validate prototyped designs, and believe in constantly learning and trying out new tools to streamline the design process.
I value working with a talented and highly motivated team that continually raises the bar for both the product and people. Honesty and transparency are very important to me and I enjoy working with a team that is comfortable giving and receiving feedback for the sake of building better products together.
I graduated from The Ohio State University as an architect turned UX designer with a refined passion for crafting compelling products and companies. Currently I’m a design director based in Columbus, Ohio with a lot of experience collaborating with remote teams and am willing to relocate. I specialize in designing and building products for early to late stage startups and hi-tech companies and have led B2B and B2C design for companies across the USA.
Experience
Great ideas and work aren’t industry specific. I work with clients of all scopes and sectors to create better experiences and ROI through design. Whether an adventurous startup or established global presence, perfecting a widget to full enterprise platform design, the same level of detail and quality is delivered.
Clients of note: Drive Capital, Bold Penguin, SafeChain/SafeWire, Olive, Lisnr, Aware, Bonzo, SpaceJunk, Magelyn, ZoCo Design, Clarivoy, FastSwitch, ModWeb, Frazier Financial Advisors
Featured by: New York Times, Forbes, Bloomberg, Microsoft, Inc. Magazine, TechCrunch, Nasdaq, CoinDesk, VentureBeat, Facebook Workplace, Hacker News, The Business Journals, The Tech Tribune, Columbus Dispatch, Columbus Business First
Specialties
Creative direction & product strategy
User experience & Interaction design
Team building & mentorship
Company leadership
Cross-platform adaptation
Information architecture
Scalable design libraries
User testing & optimization
Copywriting / Content strategy
Designing for Big Data
Mobile & web responsiveness
Wire-framing & story mapping
Brand & white label engagement
Imagery, typography, iconography
Motion, gesture, communication
Gantt chart design
Identity & bank account verification
Authentication & Single Sign On
Micro & macro navigation patterns
User onboarding & tutorials
Profile information
Advanced search
Administrative settings
Dashboards, charts & analytics
Ecommerce & payment solutions
Short & long format messaging
Task-based UX
Directories & master indexing
Gamification
Responsive widget design
Mapping & location-based UX
Form building & Cohort analysis
Tools & Methods
Figma
Sketch
InVision: Craft + Enterprise + DSM + Inspect
Adobe Creative Suite
Principle
AskYourTargetMarket (AYTM) market research
Balsamic
MarvelApp
Frame.io
AutoDesk
Rhino3D + Flamingo
SketchUp
All Google applications
Slack
HTML, CSS, Java (Hint of Ember/React)
Trello, Jira, BaseCamp
Agile & Scrum
Lean UX practice
Competitive evaluation
User ethnography
Heuristic evaluation
Diagramming, sketching & wire-framing
Low-fidelity & high-fidelity prototyping
Interviewing & persona development
Objective UX testing
Data-driven usability testing
Team collaboration & critique
A/B scenario testing
Ecosystem & journey mapping
Constant stakeholder feedback loops
Design annotation & specifications
Perfectionism
+ more
Industries
Artificial Intelligence
Insurance
Blockchain Technology
Biotechnology
Healthcare Technology
Banking & Wire Transfer
Government
Architectural
CRMs
Internet & Security Compliance
Real Estate & Escrow Management
Travel
Social Media & Communication
Automotive
Advertising
+ more
Awards & Honors
2012 - Present: Projects have raised over $70 Million in capital
2018: Creative Best 2018: Best in Category by CSCA
2017: Winner of AOL’s Steve Case “Rise of the Rest”
2018: SightShift Leadership Academy Graduate
2018: Winner of Singularity University’s Smart City Accelerator
2018: FinTech71 Startup Accelerator Graduate
2012: The Ohio State University’s 10Xelerator Graduate
Education
The Ohio State University, Austin E. Knowlton School of Architecture: B.S., Architecture
Focus: Computer Science Engineering, Entrepreneurship, Multimedia Design, Sustainability
Principles
UX is the sum of all things.
There’s no over substance here. I bring together form and the function to create things that look and perform brilliantly. Simple.
Perfection doesn’t do a 9-5.
And neither do I. I’m not bound to any time zone or tied to a desk. The project dictates where I need to be and who I need to collaborate with. Essentially, I always go the extra mile.
Creator. Partner. Collaborator.
Ideas are a dime a dozen, and far from linear. As a designer and architect, I can spearhead, support, and polish your project or product at any stage it needs it.
Clean - In thinking, in style.
Simple, Effectiveness, Iteration. This is my mantra and method. Clean, scalable, code-able design and expert execution- design as it should be.
Clients. Curated.
I take on a limited number of projects at one time. This quality control means I give each one exactly what it needs- focus and time.
Global Presence
To date I’ve worked on 5 different continents, spread over 30 countries. Working, living, and backpacking abroad across multiple continents has shifted my perspective in an irreplaceable way—I have an appreciation for the world's diversity, lifelong friends, and a deep sense of gratitude.