About

Direct yet conceptual. Provocative and engaging. Design & illustration for brands, publications, and people.

About

Live from the stage/my workspace

I am a data-driven, people focused designer and believe that nothing is more important than designing an outstanding product. I love working with founders who are obsessed with the software they are building and collaborate deeply about their market, their business, and competition. I am passionate about understanding patterns, behaviors, and needs when it comes to creating great products that have a positive impact on lives.

In terms of product design, I consider myself to be a generalist. I advocate running usability studies and user research and encourage product teams to explore ideas from concept to prototype with varying levels of fidelity. From over a decade of experience designing, crafting and building a strategy for digital services, I have learned that prototyping is the most effective way to test design ideas, iterate quickly, and get buy-in from stakeholders. I live in Sketch, Adobe and InVision to validate prototyped designs, and believe in constantly learning and trying out new tools to streamline the design process.

I value working with a talented and highly motivated team that continually raises the bar for both the product and people. Honesty and transparency are very important to me and I enjoy working with a team that is comfortable giving and receiving feedback for the sake of building better products together.

I graduated from The Ohio State University as an architect turned UX designer with a refined passion for crafting compelling products and companies. Currently I’m a design director based in Columbus, Ohio with a lot of experience collaborating with remote teams and am willing to relocate. I specialize in designing and building products for early to late stage startups and hi-tech companies and have led B2B and B2C design for companies across the USA.


Great ideas and work aren’t industry specific. I work with clients of all scopes and sectors to create better experiences and ROI through design. Whether an adventurous startup or established global presence, perfecting a widget to full enterprise platform design, the same level of detail and quality is delivered.

Clients of note: Drive Capital, Bold Penguin, SafeChain/SafeWire, Olive, Lisnr, Aware, Bonzo, SpaceJunk, Magelyn, ZoCo Design, Clarivoy, FastSwitch, ModWeb, Frazier Financial Advisors

Featured by: New York Times, Forbes, Bloomberg, Microsoft, Inc. Magazine, TechCrunch, Nasdaq, CoinDesk, VentureBeat, Facebook Workplace, Hacker News, The Business Journals, The Tech Tribune, Columbus Dispatch, Columbus Business First


Specialties

  • Creative direction & product strategy

  • User experience & Interaction design

  • Team building & mentorship

  • Company leadership

  • Cross-platform adaptation

  • Information architecture

  • Scalable design libraries

  • User testing & optimization

  • Copywriting / Content strategy

  • Designing for Big Data

  • Mobile & web responsiveness

  • Wire-framing & story mapping

  • Brand & white label engagement

  • Imagery, typography, iconography

  • Motion, gesture, communication

  • Gantt chart design

  • Identity & bank account verification

  • Authentication & Single Sign On

  • Micro & macro navigation patterns

  • User onboarding & tutorials

  • Profile information

  • Advanced search

  • Administrative settings

  • Dashboards, charts & analytics

  • Ecommerce & payment solutions

  • Short & long format messaging

  • Task-based UX

  • Directories & master indexing

  • Gamification

  • Responsive widget design

  • Mapping & location-based UX

  • Form building & Cohort analysis


Tools & Methods

  • Figma

  • Sketch

  • InVision: Craft + Enterprise + DSM + Inspect

  • Adobe Creative Suite

  • Principle

  • AskYourTargetMarket (AYTM) market research

  • Balsamic

  • MarvelApp

  • Frame.io

  • AutoDesk

  • Rhino3D + Flamingo

  • SketchUp

  • All Google applications

  • Slack

  • HTML, CSS, Java (Hint of Ember/React)

  • Trello, Jira, BaseCamp

  • Agile & Scrum

  • Lean UX practice

  • Competitive evaluation

  • User ethnography

  • Heuristic evaluation

  • Diagramming, sketching & wire-framing

  • Low-fidelity & high-fidelity prototyping

  • Interviewing & persona development

  • Objective UX testing

  • Data-driven usability testing

  • Team collaboration & critique

  • A/B scenario testing

  • Ecosystem & journey mapping

  • Constant stakeholder feedback loops

  • Design annotation & specifications

  • Perfectionism

  • + more


Industries

  • Artificial Intelligence

  • Insurance

  • Blockchain Technology

  • Biotechnology

  • Healthcare Technology

  • Banking & Wire Transfer

  • Government

  • Architectural

  • CRMs

  • Internet & Security Compliance

  • Real Estate & Escrow Management

  • Travel

  • Social Media & Communication

  • Automotive

  • Advertising

  • + more


Awards & Honors

  • 2012 - Present: Projects have raised over $70 Million in capital

  • 2018: Creative Best 2018: Best in Category by CSCA

  • 2017: Winner of AOL’s Steve Case “Rise of the Rest

  • 2018: SightShift Leadership Academy Graduate

  • 2018: Winner of Singularity University’s Smart City Accelerator

  • 2018: FinTech71 Startup Accelerator Graduate

  • 2012: The Ohio State University’s 10Xelerator Graduate


Education

The Ohio State University, Austin E. Knowlton School of Architecture: B.S., Architecture

Focus: Computer Science Engineering, Entrepreneurship, Multimedia Design, Sustainability


Principles

UX is the sum of all things.

There’s no over substance here. I bring together form and the function to create things that look and perform brilliantly. Simple.

Perfection doesn’t do a 9-5.

And neither do I. I’m not bound to any time zone or tied to a desk. The project dictates where I need to be and who I need to collaborate with. Essentially, I always go the extra mile.

Creator. Partner. Collaborator.

Ideas are a dime a dozen, and far from linear. As a designer and architect, I can spearhead, support, and polish your project or product at any stage it needs it.

Clean - In thinking, in style.

Simple, Effectiveness, Iteration. This is my mantra and method. Clean, scalable, code-able design and expert execution- design as it should be.

Clients. Curated.

I take on a limited number of projects at one time. This quality control means I give each one exactly what it needs- focus and time.


Global Presence

To date I’ve worked on 5 different continents, spread over 30 countries. Working, living, and backpacking abroad across multiple continents has shifted my perspective in an irreplaceable way—I have an appreciation for the world's diversity, lifelong friends, and a deep sense of gratitude.

 
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